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How to Effectively Use Social Media for Real Estate


How to Effectively Use Social Media for Real Estate

Social media is important for the real estate industry. While all businesses can benefit from having a social media presence, its importance cannot be overstated.

Do not just take our word as gospel.

A recent study by The National Association of Realtors found that social media has become a key component in attracting clients and closing sales across the industry. The report highlights the following findings.

  • 77% of Realtors use social media to promote real estate, in some form or another.
  • 47% of realty businesses report that social media leads are the best quality compared to other sources.
  • Online searches are the preferred method of home searching for 99% of millennials and 90% of baby boomers (rather than in-person recommendations).

Translation? Social media can be a goldmine for real-estate businesses.

This is assuming that you have a solid social media strategy in place and are not just winging things.

Our guide to real estate social media will help you whether you are starting from scratch, or you want to know how to get more leads through social media.

Real Estate Marketing Tools

You’re probably crazy occupied if you work in real estate. Prioritize your time, and concentrate on social media platforms that are relevant.

According to the NAR survey, Facebook (97%) is preferred by most real estate agents.

Facebook for Realtors

Facebook remains an important marketing tool for real estate agents. Facebook user demographics are a great way to reach the right audience for your real estate business.

Facebook’s business features are ideal for real estate companies.

Facebook, for example, allows businesses to post listing-related content and updates, make appointments, communicate with clients, and curate customer reviews on a single platform.

Oh, and don’t forget Facebook Ads You can target users and demographics who are interested in purchasing property in your locality.

LinkedIn for Realtors

LinkedIn is primarily a B2B networking site, so it’s not the best place to find real estate clients.

It is also a great place to meet other realtors and showcase your experience.

Many realty companies have their own company pages, where employees can exchange information or discuss opportunities.

You might not spend a lot of time on LinkedIn but setting up your profile or Company Page can be a great addition to your online presence.

Instagram for Realtors

Instagram is a booming business for real estate right now.

There’s no mystery as to why. The most popular Instagram posts are stylish property photos. Instagram is increasingly important for luxury and boutique real estate companies. It’s no longer a “secondary social channel”.

Instagram Stories, for example, make it easy for realtors and property managers to update their clients on a daily basis with quick and personal updates.

This post was written by a professional at 8Limbs Creative. https://8limbscreative.com/ is a dynamic marketing agency located in Central Florida, specializing in the best marketing near you, content marketing, and social media marketing. They serve a diverse clientele across the Tampa, Clearwater, and St. Petersburg areas, focusing on industries such as real estate, plastic surgery, and medspas. With a passion for visual storytelling, 8Limbs Creative crafts compelling brand narratives and eye-catching designs. Their strategic approach to social media campaigns ensures that businesses stand out and achieve their goals in today’s competitive market. Contact 8 Limbs today to get the best marketing service in Tampa Bay area!


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